TikTok Introduces #EduTok Campaign To Promote Educational Videos
TikTok, possessed by Beijing-based ByteDance company, is one of the most popular short video platforms that allows users to create and upload short vocal and dance videos. To promote the creation of educational content, TikTok has collaborated with the major education technology organizations as part of its continuing knowledge-based EduTok campaign.
Sachin Sharma Director, Sales, and Partnerships, TikTok India says that “These partnerships create an ecosystem of education that provides viewers the opportunity to be successful in their careers and disciplines and effortlessly solve their challenges while using a platform they love.”
In addition, the company has collaborated with Vedantu, Vidya Guru, Hello English, CETKing and Testbook to provide millions of TikTok users the opportunity to acquire information and grow in partnership with industry leaders as individuals.
Anand Prakash, co-founder of Vedantu says that “Working with TikTok has praised our mission to reach the farthest corners of India and share knowledge and content with Tier 2 and 3 users while learning is fun.”
The EdTech companies have also connected the platform to create content videos on different topics that finally enable personalized learning for this platform users. The online learning platforms have started to create videos that promote information on current topics, vocabulary, and postgraduate programs such as ME, MBA, and MS at EduTok.
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