Zong 4G Launches New Coverage Leadership Campaign Featuring Younis Khan And Jason Roy
In order to promote both its network and its Pakistani identity, Zong 4G has launched a new campaign called ‘Coverage Leadership’. The related advertisement is an alluring display of cultural heritage, local hospitality, and warmth, and definitely, our love for cricket.
Younis Khan the Pakistani cricketing legend and English international cricket player Jason Roy endorsed, ‘Coverage Leadership’ hopes to be an eye-opener for the world in terms of what the Pakistani nation can be like at its very best. The TVC promotes the country’s traditions of warmth and friendship via its largest and 4G network, Zong.
Roy was invited to visit the country by Zong 4G Team, and it is his experience traveling through the countryside with none other than Younis Khan, Pakistan’s highest-ever run-scorer in Tests, that is recorded in the campaign.
Including music from the Bieber Girls, a group of two Pakistani sisters who went viral for their rendition of Justin Bieber’s “Baby”, the commercial depicts a gloriously heart-warming picture of the nation’s culture, values, and passion for the beautiful game of cricket.
As far as campaigns go, Zong might just have hit it out of the park with this one, as it positions the company as a proud representative of Pakistan. Speaking on the launch of ‘Coverage Leadership’, a Zong correspondent discussed: “At Zong 4G, we feel dignity in our Pakistani identity, tradition, culture, and our unlimited passion and love for cricket. We would like to thank our two superstars, Younis Khan and Jason Roy, for being the representatives of our campaign. With the large 4G network, which is both ubiquitous and provides the most innovative mixture of products and services, every single person can have confidence in Zong 4G to enable their dreams, no matter which part of the country they are in.”
He further said that this campaign “strengthens that Zong 4G is strongly present in every city, town, village down to every street corner of Pakistan” so that reinforcing the company’s image as the largest and most advanced network in the country. With more than 13 million 4G subscribers and over 12,000 4G cell sites, Zong 4G is going strong and this campaign can only give them an uplift.
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