Google Officially Plans To Buy Smartwatch Maker FitBit Worth $2.1B

Google Officially Plans To Buy Smartwatch Maker FitBit Worth $2.1B

Last Updated on: 30th April 2021, 04:55 am

Google Officially Plans To Buy Smartwatch Maker FitBit Worth $2.1B

Google has officially announced that they are going to buy a wearable company “Fitbit” for worth $2.1 billion on cash transaction.

The fitness company are going to be a part of the Google hardware team, which is able to enable them to take a position a lot of in Wear OS and introduce Google wearable devices within the future. Rick Osterloh, Google Hardware Manager, said:

By operating closely with Fitbit’s team of consultants and transfer along the simplest computing, package and hardware systems, we will facilitate drive innovation in attire and build product which will profit a lot of folks within the world. the world. Google conjointly remains committed to Wear OS and its scheme partners, and that we arrange to work closely with Fitbit to mix the simplest of our several good watch and physical activity observation platforms.

Google states they’re going to take users’ privacy seriously, spoken language that Fitbit health information won’t be used for Google ads. However, it had been reportable that Google would use this information to develop health services and suggestions for users, moreover as a Google coach.

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This acquisition is sensible since Google has been observation the smart watch marketplace for it slow, however is troubled to induce purposeful participation.

Also Read: Google is Accused of Using COVID-19 to Spy on People

Fitbit, for its half, has conjointly struggled attributable to fierce competition from Apple Watch and Chinese brands that supply unimaginable worth for cash on their good devices.

This agreement will not only allow Google to take advantage of the extensive Fitbit user base, but will also provide Fitbit with a much stronger foundation for working.

The agreement is pending approval by Fitbit regulators and some shareholders. It is expected to close next year for $2.1 billion in cash.

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