Last Updated on: 6th February 2026, 09:31 pm
So you wanna try to log out of your Roku account on your TV, and you’re probably scratching your head, wondering where the logout button is hiding. Don’t worry, I’ve been there—clicking through every menu option, looking for something that should be simple but somehow isn’t.
You should keep in mind that Roku doesn’t give you a simple “Log Out” button on your TV. Yes, I know that’s so frustrating. But there’s a reason for this design choice, and once you understand it, the workaround makes more sense.
Why Can’t I Just Press “Log Out”?
Roku treats your TV differently than, say, a Netflix account. When you set up your Roku TV, it gets permanently linked to your Roku account. This connection is what lets you download channels, save your preferences, and manage everything smoothly. Roku assumes you’re keeping that TV in your home long-term, so they didn’t bother adding a logout option in the settings menu.
I get it—this seems backwards compared to how we handle accounts on other platforms like Apple TV or streaming services like YouTube TV. But don’t worry, you can still disconnect your account. You just need to do it differently.
Method #1: Unlink Your Device Through Roku’s Website
This is my go-to method if you want to switch accounts while keeping the same TV. It’s clean, simple, and makes sure you won’t lose any of your installed apps.
Here’s how to do it:
Step #1: Take your phone, laptop, or any device with a web browser. Visit my.roku.com and log in with the email and password for the account that’s currently connected to your TV.
Step #2: Once you’re in, look for a section called “My linked devices” or “Manage account.” The wording might vary slightly, but you’re looking for where your devices are listed.
Step #3: Find your Roku TV in the list. It’ll show up with its model name or whatever nickname you gave it during setup.
Step #4: Next to your TV, you’ll see an option like “Unlink device” or “Remove.” Click that.
Step #5: Roku will ask you to confirm. Just verify your choice, and if you’ve set up a PIN for purchases, you might need to enter that too.
What happens next? Your TV stays functional, but it’s no longer tied to your personal account. The next time you try adding a channel or the TV checks for updates, it’ll ask you to link a Roku account. You can then sign in with a different account or create a new one.
This method is great if you want to share the TV with someone else in your household or just want to switch accounts without wiping everything clean.
Method #2: Factory Reset Your Roku TV
Now, if you want to sell your TV, give it away, or deal with serious technical issues, a factory reset is what you need. This completely erases everything—your account link, installed channels, app logins (like Amazon Prime Video or Netflix), and all your settings.
My fair warning: There’s no undo button here. Once you reset, everything’s gone for good.
Here’s the process:
Step #1: Press the Home button on your Roku remote and scroll to Settings on the left sidebar.
Step #2: Select System from the menu.
Step #3: Scroll down and choose Advanced system settings.
Step #4: Select “Factory reset” or “Factory reset everything.”
Step #5: Your TV will show a warning and might ask you to enter a code displayed on the screen. This is your last chance to back out.
Step #6: Confirm, and then wait. The TV will restart and begin wiping itself clean. This takes a few minutes.
When it’s done, you’ll see the same welcome screen you saw when you first unboxed the TV. Everything’s back to square one.
Which Method Should You Use?
- Go with unlinking if: You’re just switching Roku accounts within your household, or you want to disconnect your account but keep all your channels and settings intact.
- Go with factory reset if: You’re selling or donating the TV, you’re troubleshooting major software problems, or you can’t access your Roku account online to unlink the device.
One More Thing About App Logins
Remember, logging out of your Roku account doesn’t automatically log you out of individual streaming apps. If you’ve signed into Netflix, Hulu, or any other service, those logins stay active until you manually sign out from each app’s settings. So if you’re handing off your TV to someone else, make sure you log out of those apps separately.
Quick Answers to Some General FAQs
Can I log out directly from my TV’s settings? No, there’s no sign-out option anywhere in the TV’s menu system. You’ll need to use one of the two methods above.
I’m selling my TV. Is unlinking enough? No—do a full factory reset. Unlinking just disconnects your account, but all your apps and login info stay on the TV. A reset clears everything and protects your privacy.
What if I forgot my Roku password? If you can’t log into my.roku.com, your only option is a factory reset directly on the TV.
Final Thoughts
Yeah, Roku could make this easier with a simple logout button. But now that you know the workarounds, you can disconnect your account whenever you need to. Whether you want to switch accounts or prepare to sell your TV, you’ve got the tools to do it right.
You only remember to unlink for account switches and perform a factory reset for a complete clean slate.
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